Canine cancer is the number one cause of illness and death in dogs. This devastating diagnosis affects dogs of all ages and breeds. And for too many of our precious pups, there’s not much we can do about it. Cancer is hard to beat, but a Super Bowl ad will support further research.
When David MacNeil, CEO of WeatherTech, got the news that his beloved 7-year-old Golden Retriever had an aggressive form of cancer, he was crushed. Scout was given just a month to live, but those odds didn’t stop him from fighting the disease with everything he had.
Even with a bleak prognosis, MacNeil chose to move forward with treatment. Scout underwent chemotherapy last summer along with radiation and immunotherapy. They were fighting a tumor in his heart, and today, UM-Madison says that tumor has all but disappeared.
We’re happy to report that after incredible treatment from the University of Wisconsin’s veterinary program, Scout is not only still with us, he’s kicking cancer’s tail!
MacNeil, who is a long-time dog lover, is thrilled to still have his best friend by his side. And to show his appreciation, he’s giving back to Scout’s veterinarians in a big way. He bought a Super Bowl ad and is using those thirty seconds of spotlight to spread awareness about canine cancer and raise money for canine cancer research, treatments, and equipment.
The ad, entitled ‘Lucky Dog,’ will star Scout himself. MacNeil told UM-Madison,
“We wanted to use the biggest stage possible to highlight Scout’s story and these incredible breakthroughs, which are not just limited to helping dogs and pets. This research will help advance cancer treatments for humans as well, so there’s the potential to save millions of lives of all species.”
Get a first glimpse of the Super Bowl ad here!
All money raised from the ad will go toward the University of Wisconsin School of Veterinary Medicine. MacNeil’s goal is to support the ground-breaking research that helped saved his dog’s life and make those treatments more available to other pets.
Scout’s Instagram shows him looking happy and healthy as the WeatherTech official spokescanine. His Super Bowl ad will air during the second quarter of the 2020 Super Bowl. You won’t want to miss it!